Back by popular demand, our friend Kevin Wilhelm (previously on episode #37) has written a fantastic book and he is here to share some of the main concepts!

Since starting his career at Yellow Media, Kevin Wilhelm has seen the evolution of digital marketing first hand since 2008. He assisted the company transition from print to online before becoming the Director of Marketing for Canada’s largest childcare provider BrightPath Learning.

Kevin now serves as the President of POD Marketing, a network of marketing agencies he co-founded in 2014. Kevin has grown the team from just a handful of professionals to over 30, and a client list from one to over 100, generating millions of dollars in revenue for his clients.

Here is the link to the book

Here is a page about the book